Who sells?
Every business organization sells. (Manufacturers, wholesalers, and retailers all sell)
|
Why do customers buy?
Customers buy goods and services because they are available to them through selling.
|
What is sold?
Both tangible items (Such as food, clothes, etc) and intangible (services like a hair cut, car wash etc) are sold.
|
Effect on economyOur economic system depends on selling because it keeps our economy moving, promotes competition, affects employment, adds utility, helps customers determine needs, and creates desire for products.
|
Salespeople
Characteristics of a successful salesperson: Education and training, self-motivation, self-confidence, Product knowledge, customer knowledge, ethics, persistence and patience, selling skills, belief in selling as a service, communication skills, creativity, and personal appearance.
|
Legal standards:
Businesses cannot lie about their products or sell unapproved dangerous or defective products to customers without them knowing about it.
Ethics:
Lying and cheating to sell a product will win the salesperson a product today, but in the long run they will have no returning customers and may end up in court.
Businesses cannot lie about their products or sell unapproved dangerous or defective products to customers without them knowing about it.
Ethics:
Lying and cheating to sell a product will win the salesperson a product today, but in the long run they will have no returning customers and may end up in court.